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The Style Sheet
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29 July 2025
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29 July 2025
addremove
More Like This
A woman applying lipstick with a compact
3 Ways to Master Valentine’s Day Make-up
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Lunar New Year gifts available at Pacific Place
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A woman taking care of her hair
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Gen Z Beauty Trends

From glossy lips to natural skin formulations, Gen Z is rewriting the rules of beauty — and they’re doing it with intention.


This generation’s approach to beauty is less about perfection and more about expression, with a clear preference for mindful formulations and skin-first routines. Whether it’s a swipe of gloss or a strategic serum, the new wave of beauty is both conscious and never trying too hard. Discover the key trends here, with an uber-contemporary edit of skincare and make-up.

An Asian model demonstrating a Gen Z barely-there skincare look, with products

Barely-There Skin

Forget full glam — this is the era of real-skin radiance. Light-as-air tints, dewy bases and whisper-soft blushes are designed to let freckles shine through and pores breathe. The goal? Enhancing what’s already there, with a fresh-faced finish that reads more ‘I woke up like this’ than ‘hours in front of the mirror’.


Breakout-Friendly Skincare

Skincare comes first, and Gen Z isn’t compromising. Think formulas that soothe and clear without stripping the skin — made for late-night social media scrolls and early-morning classes alike. These breakout-targeting solutions are as gentle as they are effective, often coming in patch or serum form for mess-free, minimalist skincare routines.


Our Picks

1 COSRX Acne Pimple Master Patch available at Watsons

2 CHANEL BEAUTÉ Les Beiges Water-Fresh Tint

3 Dr. Barbara Sturm Clarifying Serum available at JOYCE Beauty

4 Armani Beauty Neo Nude A-Blush

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An Asian model demonstrating a Gen Z barely-there skincare look, with products
Models demonstrating a Gen Z glossed-up lips look, with products

Glossed-Up Lips

Plump, glossy lips are having a high-shine comeback — this time with nourishing oils, nostalgic scents and sheer washes of colour. Think juicy textures that glide on like a dream, offering just the right amount of tint and hydration for everyday wear.


Plant-Powered 

Labels matter. Gen Z favours formulas that are eco-aware, plant-based and free from the usual nasties, wherever possible. Whether it’s a glow-boosting mask or a multitasking balm, products that blend one of these credentials with visible results are top of the shelf. The packaging? Often recyclable, or at least cute enough to keep!


Our Picks

5 Irene Forte Pistachio Face Mask available at Beyorg Beauty

6 Tata Harper Resurfacing Mask available at JOYCE Beauty

7 Charlotte Tilbury Unreal Lips Healthy Glow Nectar Oil in Strawberry Vanilla available at Harvey Nichols*

8 La Mer The Lip Volumizer


*Purchase online for in-store pickup at Harvey Nichols Pacific Place

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Models demonstrating a Gen Z glossed-up lips look, with products
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Gen Z Beauty Trends
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Gen Z Beauty Trends
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Gen Z Beauty Trends

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