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In a world where fashion has always mirrored our culture, it's no surprise that Halloween has evolved into an event with costumes that reflect our deepest obsessions, our wildest fantasies and, of course, the most iconic pop culture moments of recent times.


As we approach All Hallows' Eve, we find ourselves faced with the eternal question: what to wear? Fear not, for The Style Sheet has sorted your costume outfit  inspiration by predicting the major muses for Halloween 2023, all of which draw on pop culture’s most buzz-worthy people and characters.

Muse: Taylor Swift during her Eras Tour


The Taylor Swift Eras Tour has had ‘Swifties’ around the world going wild, with tickets for the shows selling a record-breaking two million tickets in one day. The costumes are about showcasing Taylor’s bold femininity — cue short hemlines, lots of sparkle, and that signature swipe of red lipstick that’s always perfectly applied on the pop star’s lips. Don’t forget to carry a Polaroid camera to capture your own memories, just like Taylor does herself.

Muse: Barbie & Ken


The ultimate power couple of the toy world — hyped up in a major way this past summer due to the release of the Barbie movie — is set to be a big hit this Halloween. For those dressing as Barbie herself, it’s all about layering shades of pink in silhouettes that feel bold and feminine, and pairing it with sleek, glossy hair and a swipe of pretty pink blush and lip gloss. For Ken, opt for a fur-inspired coat that draws inspiration from his character’s viral transformation, paired with a bandana and black sunglasses.

Muse: Beyoncé during her Renaissance World Tour


Queen Bey needs no introduction, and it’s no surprise her Renaissance World Tour has taken the world by storm — not just for her high-energy musical performance, but for the disco-themed theatrics, which include plenty of striking metallic looks. While Bey herself has been spotted on stage in luxury labels such as LOEWE, Gucci and Fendi, there are plenty of other options to help you get the look. Silver, sparkling make-up completes the statement aesthetic.

Muse: Wednesday Addams’s Quintessential Gothic Elegance


For those who prefer spooky to sparkly, the perfect gothic alternative is Wednesday Addams. After the hit Netflix show Wednesday came out last year, the character — a timeless Halloween costume staple — has been given an extra dose of hype. To channel Wednesday’s morbid elegance, opt for a black dress, tights and shoes, complete with her iconic braided hair, solemn expression and ‘soft goth glam’ make-up, which includes a brown-plum lip and a subtle smoky eye.

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