‘Growing up, we didn’t have many candy choices, and buying candies was considered kind of a luxury. As my parents rarely bought us any, during Chinese New Year I’d use my red pocket money to buy White Rabbit Creamy Candy. I remember the first time I ever tasted that milky, chewy sweet was at the age of eight or nine. My grandmother had snuck some and she gave them to me and my siblings. Unwrapping my very first on, I found a thin layer of transparent rice paper wrapped around it. I was frustrated because I couldn’t remove it entirely, and almost gave up! My grandma saw us struggling, laughed and told us it was edible, and that it was a simple way to prevent the candy from melting. There are so many different candy choices these days, but to me, nothing beats this nostalgic milky delight.’
— Damien Chang, General Manager, Yè Shanghai
Come join us for a very special Chinese New Year celebration, with the city’s first White Rabbit Pop-up Store and the White Rabbit Creamy Candies Mini Game! See here for details.