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American Vintage was born 15 years from a desire to create the perfect T-shirt. Today, the cult brand has grown into a full collection of simple, timeless and long-lasting closet essentials for both men and women, which can be found at the American Vintage store in Pacific Place.

From his home in France, founder Michaël Azoulay takes a moment to answer a quick-fire 20 questions for The Style Sheet.

1. While in social distancing mode, how are you spending your time at home?

I like being at home with my wife and children. I take time to reconnect to the simple things in life: listening to music, cooking, spending time with my kids and exercising.

2. American Vintage started with simple T-shirts. What do you think makes the perfect tee?

The the appropriate fabric, weight and look. The material and feel is very important. It shouldn’t be too loose or too tight, and it must be white and timeless.

3. We heard that you’re a great chef. What’s your go-to dish?

Grilled mackerel with onions, chives, olive oil, and pepper and salt crisps, with a good red wine.

4. If you could give your 16-year-old self any piece of advice, what would it be?

Nothing is impossible. You have to give yourself the tools to make your dreams come true.

5. What do you think the world needs more of?

Our world needs to leave more room for instinct, creativity. And love and peace.

6. What other stores in Pacific Place are you a fan of?

Zara for its retail model, Muji for its Japanese ambience and North Face for its outdoor classics.

7. During your trips to America, what inspired you the most? 

More than a city, it’s the West Coast state of mind and its ‘think positive’ and ‘think big’ approach that inspired me.

8. What’s your top piece of advice for anyone launching a successful fashion brand?

Know how to surround yourself with the right people, be inspired by others and build bridges between each person’s skills. Plus, a realistic commercial and international strategy.

9. What has the brand’s biggest achievement been so far?

Succeeding in developing omni-channel distribution, and developing our collections season after season while upholding our DNA.

10. What do you do in your downtime?

I like to discover artists on Spotify.

11. When it comes to getting dressed, what are your top three styling rules?

Be myself, dress simply and feel comfortable.

12. What three words best describe American Vintage?

Material, colour, liberty!

13. What do you think are the biggest differences between French and American style?

French style has values that are dear to me: sensitivity, femininity and French romanticism. American style has a freer, less conventional side.

14. Where’s your favourite place to shop in the world?

Second-hand shops in Japan.

15. What three pieces do you think every man should have in his wardrobe?

Blue jeans, a white T-shirt and a plaid shirt.

16. Where do you see American Vintage in ten years?

Continuing brand development and expansion into new territories, while upholding its DNA.

17. If you could be stuck in one era, which would it be and why?

The 60s, for the simple way of communication, elegance and the beginning of the modern world.

18. If you could invite three fashion legends to a dinner party, who would they be?

Jane Birkin, Amancio Ortega and Adrien Brody.

19. Where do you find inspiration?

When I’m travelling, I love to sit down at a cafe and observe the people around me, the way they’re dressed, the way they move.

20. What’s the best advice you’ve ever been given?

Trust yourself and open your mind.