As the holiday season unfolds, Loro Piana presents the 2025 Holiday Gifting Pop-up store at Pacific Place, Hong Kong, which opens from 5th to 23rd November 2025. It shows a curation of gift ideas for the festivities that capture the essence of the House and reflects its heritage. Renowned actor from Thailand, Mario Maurer, joined together the award-winning singer-actress Charlene Choi, actress Cecilia Choi and key influencers Elva Ni and Faye Tsui to celebrate the opening of Holiday Gifting Pop-up exclusive in Hong Kong. The esteemed guests gathered for an intimate gathering to preview the new collection amidst a joyful festive atmosphere.
Enhancing the bespoke experience is the personalisation of the plaid Unito and the Grande Unita scarf, the Maison’s first finished product launched in the early 1980s, and a cornerstone of Loro Piana’s success story beyond fibres and fabrics. Crafted from extra-fine cashmere, the signature “frisson” finish of the scarf adds an exclusive sheen and luminosity to the butter-soft fabric. The customisation options enable clients to personalise the scarf and plaid, overseen by expert Loro Piana artisans in dedicated corners within Holiday Gifting Pop-up. A bespoke embroidery with your initials mirrors the Maison’s quest for uniqueness while enhancing heirloom allure. The items are available in a wide palette of signature muted and vibrant colours, including earthy and neutral tones, pink pastels and green and blue shades, with a pop of red for the plaid.
Surprise sophisticated home enthusiasts with Punti a Maglia, the latest addition to this home world, and the Maison’s first tableware collection that elegantly merges the French porcelain tradition with its textile savoir-faire. In Limoges, where the porcelain-making tradition dates back to the mid-18th century, skilled artisans craft each plate adorned with intricate patterns of threads that faithfully replicate signature knitting stitches, ensuring that each piece reflects Loro Piana's hallmark authenticity.
Loro Piana store was expanded and distributed across the second and third floor of the Pacific Place mall, dedicated to menswear and womenswear separately. Mario, Charlene, Cecilia and guests were invited to indulge in an unparalleled luxury shopping experience.
Starting from the impressive store’s façade, inspired by the soft undulating texture of Loro Piana fabrics, is clad in glazed, handmade ceramic spanning varying nuances of the Maison’s iconic Kummel; the two spaces’ interior design represent the true essence of Loro Piana, featuring core elements of natural materials, a warm colour palette, and signature oak and Carabottino wood details. It is a return to the Maison’s heritage and Sergio Loro Piana’s legacy, reimagined in a classic-yet-modern key. Warm earthy tones of the Maison’s signature Kummel, beige, and burgundy combined with soft lighting add to the alluring and enveloping ambiance.
With a perfect fusion of unwavering excellence and understated elegance, these thoughtful gestures of giving offer a touch of indulgence for your loved ones. This holiday season celebrates the joy of giving with presents that exude warmth and sophistication.
Loro Piana 2025 Holiday Gifting Pop-up
Date: 5th – 23th November 2025
Opening Hour: 10:30am – 7:30pm
Address: Level L1 (near Shop 118), Pacific Place