JOYCE unveils Fall Winter 2025 within an unbalanced world stitched together by compulsion. It’s a season made for the ones who can’t stop staring at a flawless cut, who see beauty as both obsession and escape.
Shot by Matt Hui, a Hong Kong-based photographer renowned for his work in fashion and portraiture, this Fall Winter campaign builds on his over a decade of experience collaborating with leading fashion and culture magazines, including MiLK Magazine, JET Magazine, and Men’s Uno. sewciopath presents as a proportion-bending world set on a backdrop of oversized, two-dimensional props and illustrations, which blur perception, scale, and reality.
sewciopath features pieces from the Fall Winter 2025 collections, with the forward-thinking edit spanning both luxury and emerging designers, including Alaïa, Balenciaga, COMME des GARÇONS, Dries Van Noten, Fear of God, Jean Paul Gaultier, Junya Watanabe, Maison Mihara Yasuhiro, Uma Wang, YEAREAST, and Yohji Yamamoto.