1. While in social distancing mode, how are you spending your time at home?
I like being at home with my wife and children. I take time to reconnect to the simple things in life: listening to music, cooking, spending time with my kids and exercising.
2. American Vintage started with simple T-shirts. What do you think makes the perfect tee?
The the appropriate fabric, weight and look. The material and feel is very important. It shouldn’t be too loose or too tight, and it must be white and timeless.
3. We heard that you’re a great chef. What’s your go-to dish?
Grilled mackerel with onions, chives, olive oil, and pepper and salt crisps, with a good red wine.
4. If you could give your 16-year-old self any piece of advice, what would it be?
Nothing is impossible. You have to give yourself the tools to make your dreams come true.
5. What do you think the world needs more of?
Our world needs to leave more room for instinct, creativity. And love and peace.
6. What other stores in Pacific Place are you a fan of?
Zara for its retail model, Muji for its Japanese ambience and North Face for its outdoor classics.
7. During your trips to America, what inspired you the most?
More than a city, it’s the West Coast state of mind and its ‘think positive’ and ‘think big’ approach that inspired me.
8. What’s your top piece of advice for anyone launching a successful fashion brand?
Know how to surround yourself with the right people, be inspired by others and build bridges between each person’s skills. Plus, a realistic commercial and international strategy.
9. What has the brand’s biggest achievement been so far?
Succeeding in developing omni-channel distribution, and developing our collections season after season while upholding our DNA.
10. What do you do in your downtime?
I like to discover artists on Spotify.
11. When it comes to getting dressed, what are your top three styling rules?
Be myself, dress simply and feel comfortable.