The brand’s products have quickly grown a loyal fanbase
6. Are there any role models within business you look up to?
Ava: Whitney Wolfe, who created Bumble, is incredible — I’m so in awe of what she has built. Bumble is such an amazing brand. And she’s the youngest female self-made billionaire (without even having a tech background).
7. What’s the best business advice you’ve ever been given?
Ava: Things take a lot longer and cost way more than you’ll ever think is possible. Failure in business is inevitable, so it’s what you do after that failure that counts. Everyone makes mistakes.
8. What’s the hardest part of running a beauty business?
Bec: I don’t know if there is anything specifically hard about running a ‘beauty’ business, but running a business has its challenging moments. Navigating a fast-growing brand and all that comes with that in terms of production, manufacturing and staying well-equipped with the best people and resources keeps you on your toes.
9. What’s been the most fun part?
Bec: Nothing beats seeing your brand in a new retailer. It just opens the doors to new people discovering the brand and hopefully finding a skinscreen that they love to wear every day. Actually, maybe one thing beats that… Earlier this month, we held a brand activation on Bondi Beach and hundreds of people joined us. It was truly awesome to meet customers and fans from all over New South Wales that had travelled for the event. That was the most fun part by far!
10. If we’re inside all day and it’s cloudy outside, do we really need to wear sunscreen?
Bec: Wearing sunscreen isn’t just to prevent getting sunburnt — it’s the best anti-ageing product you can use, and the ‘ageing’ rays (UVA) can penetrate clouds and windows. So if you care about ageing then the short answer is yes, you do need to wear sunscreen every day.
11. Where does sunscreen application come in one’s daily skincare routine?
Ava: SPF is the final step in your skincare regime before make-up, so it should be applied after (or instead of) moisturiser.
12. You have a mix of chemical and mineral sunscreens in your offering. What’s the difference?
Bec: Sunscreen actives are generally classified into inorganic (mineral) actives or organic (chemical) actives and the main difference is their texture resulting from the different SPF actives. Mineral sunscreens can be slightly thicker than chemical actives. Both work at protecting the skin from UVA and UVB rays. I usually recommend a chemical sunscreen (Queen Screen and Supreme Screen) if you prefer lighter textures that sink into the skin. Mineral sunscreens (Lean Screen and Clean Screen, the latter being a part mineral and part chemical sunscreen) are recommended for people who prefer a thicker texture or who have sensitive skin. Our mineral sunscreens also are fragrance-free, which can be better for skin that’s easily irritated.
13. What’s a common misconception about sunscreen?
Bec: People often think that mineral-based sunscreens are ‘natural’. There are two broad types of active sunscreen ingredients: mineral, such as zinc and titanium dioxide; and chemical, such as homosalate and Tinosorbs. Both types of sunscreen ingredients are effective, neither is ‘natural’ and it’s important you find the type that works best for your skin without any bias.
14. Should we be wearing SPF 30 and SPF 50?
Bec: Ultra Violette has a ‘wardrobe’ of sunscreens, so you can choose a product that suits your skin for different scenarios. I personally like to use Supreme Screen or Queen Screen for under make-up. I prefer to use Clean Screen or Lean Screen on my face if I’m exercising outside, as I like that they don’t have fragrance, and Extreme Screen is our body and hand SPF that I wear on my body if I’m at the beach or outside. All of our products are SPF50 except for Clean Screen which is SPF30 — I recommend wearing the highest SPF you can.
15. How much sunscreen should we actually be applying for it to be effective?
Bec: There’s actually no global standard for how much you need to use, so we primarily follow Australian guidelines and recommend applying 5 ml for each arm, leg, body front, body back and face (including neck and ears).
16. What’s your top beauty hack?
Bec: As SPF is an important part of every skincare routine and should be the last skincare product you use before make-up, my beauty hack is to start at the end of your routine with an SPF that you love and work backward to create a routine that works for you every day.