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The North Face Unveils New Urban Exploration Concept Store at Pacific Place, Hong Kong

Shop 120B, Level L1

The North Face Urban Exploration Concept Store has newly opened at Pacific Place, Admiralty. Inspired by The North Face's iconic 2-Meter Dome Tent, the new store seamlessly integrates the brand's classic outdoor elements into the fast-paced rhythm of urban life. It creates a unique space that combines outdoor exploration and futuristic aesthetics, comprehensively upgrading both the design concept and store visual merchandising to offer urban explorers a brand-new shopping experience.

The newly designed Urban Exploration concept store encourages explorers to uncover hidden city gems while creating a shopping space that connects with emotional resonance. It brings together the Urban Exploration, Outdoor, and Summit Series, offering a one-stop retail experience.

 

To celebrate the opening of the The North Face Urban Exploration Concept Store, customers who visit the new store at Shop 120B on Level 1 Pacific Place and spend HK$2,300 or more will receive a special edition phone lanyard. New members who register or follow the official @thenorthface_ue Instagram will also receive a free gift, available while supplies last.

 

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