The North Face Urban Exploration Concept Store has newly opened at Pacific Place, Admiralty. Inspired by The North Face's iconic 2-Meter Dome Tent, the new store seamlessly integrates the brand's classic outdoor elements into the fast-paced rhythm of urban life. It creates a unique space that combines outdoor exploration and futuristic aesthetics, comprehensively upgrading both the design concept and store visual merchandising to offer urban explorers a brand-new shopping experience.
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The newly designed Urban Exploration concept store encourages explorers to uncover hidden city gems while creating a shopping space that connects with emotional resonance. It brings together the Urban Exploration, Outdoor, and Summit Series, offering a one-stop retail experience.
To celebrate the opening of the The North Face Urban Exploration Concept Store, customers who visit the new store at Shop 120B on Level 1 Pacific Place and spend HK$2,300 or more will receive a special edition phone lanyard. New members who register or follow the official @thenorthface_ue Instagram will also receive a free gift, available while supplies last.