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L2, 232

A playful twist on tradition of the latest collection is showcased

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Today, Burberry celebrates the reopening of its store in Pacific Place featuring the houses luxury design concept.


Designed in collaboration with renowned architect Vincenzo De Cotiis, iconic house codes are stylistically reinterpreted and realised. Taking inspiration from the evolution of the signature Burberry Check, the concept couples mirrored ceilings with intersecting metallic grids and roaming tiled chequerboard floors, each reflecting one another and creating a sense of openness. The core colours of the iconic check are also explored throughout the store in a variety of textures, from concrete and ceramics to high-gloss finishes, juxtaposing brutalist elements with elevated materials to create a distinctly modern feel.


Located within the new luxury precinct in Pacific Place, the store houses Burberry’s latest collections for men and women, including styles from the Autumn/Winter 2022 collection. The collection offers a playful twist on tradition, a reconstruction of heritage. Filled with autumnal hues scattered with light-catching crystals inspired by evenings in the British countryside, the collections highlight revived icons from the Burberry archive, including the Equestrian Knight Design and oak leaf crest, as well as a revolutionary take on the classic trench coat.


The outerwear collection features animations of the Burberry Night Check – the latest iteration of Burberry’s signature pattern – it nods to the brand’s love of the natural world by mirroring the night sky with bright white stars nestled in a blanket of dark charcoal blue.



Address: Shop 232, Level L2, Pacific Place, Admiralty, Hong Kong

Opening Hours:  Monday – Sunday, 10:30am – 8:00pm

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