Prada, one of the global leading companies in the luxury goods sector, embodies an original business model that successfully combines industrialised production processes with highly sophisticated workmanship and superb handcrafted goods.

Uncompromising quality - a core Prada core value - is achieved by imposing the highest standards and paying meticulous attention to detail at every stage of the priduction process. Prada sees quality as a starting point, not merely the final result.

Established in Milan in 1913 by Mario Prada, the collections draw inspiration from the creativity of their founders and have long been recognized as leading creators of style.