Roberto Cavalli created the Just Cavalli line in 2001, dedicating it to a new generation of free spirits. Starting with his eclectic and highly imaginative style he created a collection that is characterised by a strong personality, and realised with the constant use of innovative materials and experimental graphics, a traditional 'heritage' of the Maison Cavalli.

Just Cavalli, born as a line aimed at a younger audience, has become a collection of mature 'prêt-à-porter', complete and autonomous, directed towards customers that do not necessarily identify themselves in a particular age group but with a different way of understanding style and aesthetics. Right from the very first collection, the response from the market has been very enthusiastic, and the consumer trend is constantly rising.