The house of FENDI was established in Rome in 1925 with the opening of the first FENDI boutique—a handbag shop and fur workshop by Edoardo and Adele Fendi. Immediately winning acclaim for the quality of its products, FENDI quickly emerged as an internationally renowned brand remarked for its elegance, practicality, innovation and style. A multi-generational success, Silvia Fendi, the granddaughter of Edoardo and Adele, is currently the Artistic Director of FENDI Accessories. Karl Lagerfeld has designed FENDI's women's collection since the brand's renaissance in the 1960s.