In 1925 two young engineers, Peter Bang and Svend Olufsen, set up their own company at the Manor House of Quistrup, south of Struer, in Denmark. The Manor House still stands today and remains in the Olufsen family.

Peter Bang and Svend Olufsen had an idea for a radio that would run on mains electricity, which was difficult in the 1920s, as the power voltage fluctuated, and batteries or accumulators were the standard when using the radio. From the start, Bang & Olufsen aimed to create quality products that provided innovative solutions. By the 1960s, Bang & Olufsen was increasingly recognized as a company that focused on design excellence and on providing pleasurable and long-lasting listening and viewing experiences. Today, Bang & Olufsen is world-renowned for its distinctive range of quality audio, video and multimedia products that combine technological excellence with emotional appeal.