Established by Izumi Ogino, the signature ANTEPRIMA style is recognized worldwide with its use of quality materials featuring subtle designs made with meticulous care and refined details.

Playing with opposites, whether via contrasting colours, materials or a mix of different proportions, is also an indispensable style throughout ANTEPRIMA's seasonal collections of ready-to-wear, handbags, shoes and costume jewellery.

ANTEPRIMA made its debut on the Italian catwalk in October 1988, the first time for an Italian brand created by a Japanese lady was spotlighted at the Milano Moda Donna.