"Dream - Emotion - Femininity. A story of excellence by La Perla." Founded in 1954 by Ada Masotti in Bologna, La Perla, a top class brand that can boast worldwide fame, proposes a variety of collections that range from underwear to night lingerie, from beachwear to clothing wear. The artisan matrix, the in-depth knowledge of the female body, the fusion of innovation and tradition, the Italian identity and international orientation, and the ethics of total quality are the solid points that are the chromosomes of the La Perla DNA.