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This Is The Place

Pacific Place Is The Place.

It’s here!

After months of careful planning, ideation, styling and photo-shooting, the new Pacific Place brand campaign has just been unveiled. The campaign is built around what has made Pacific Place the most exciting retail destination for almost three decades and why it continues to surprise and delight visitors with first-time experiences on a daily basis.


The campaign is a celebration of our evolution over the past few years, and just the beginning of more great things to come. It captures the spirit of a destination that has remained at the heart of Hong Kong lifestyle, where the greatest seasonal shopping and dining happen, and where visitors find themselves having first-time experiences every single day. 

We hope you will like our new brand refresh, and we thank you for being a part of this journey with us. 


From 30 July to 27 August, Pacific Place presented an interactive installation in Garden Court, inviting its guests to reimagine the mall with a new perspective created by a vision of colours and reflections.
The interweaving of lights and reflections unfolds surprising patterns at The Place during day and night
Reflections of the vibrant artwork formed by mirrored installation.

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