After months of careful planning, ideation, styling and photo-shooting, the new Pacific Place brand campaign has just been unveiled. The campaign is built around what has made Pacific Place the most exciting retail destination for almost three decades and why it continues to surprise and delight visitors with first-time experiences on a daily basis.
THIS IS THE PLACE.
The campaign is a celebration of our evolution over the past few years, and just the beginning of more great things to come. It captures the spirit of a destination that has remained at the heart of Hong Kong lifestyle, where the greatest seasonal shopping and dining happen, and where visitors find themselves having first-time experiences every single day.
With that in mind, we invite you to join us in experiencing the new installation in Garden Court, from now until August 27th. We hope you will enjoy seeing Pacific Place through a new perspective. Discover surprise elements hidden in the reflections, and step inside to be momentarily transported to a mesmerizing infinity garden. Designed and handcrafted by local floral artist, Kirk Cheng, the colours of the flowers represent different safari animals – from the gold tones of the leopard, to the stripes of the zebra, the earth tones of the snake, and the dynamic colours found in exotic birds. “I want to recreate the amazing scenery of a jungle through using flowers and a colour palette inspired by wild animals, as I think their natural colours and patterns are just simply a work of art by nature.” With day to night moods to experience, there’s always something new to discover.
We hope you will like our new brand refresh, and we thank you for being a part of this journey with us.