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Personalized Embroidery Service at ABCDior Pop-up in Pacific Place

LG1, Garden Court

9 - 26 May 2019

The House of Dior innovates once again and presents ABCDior, that lets customers have their name embroidered on the Dior Book Tote, Diorcamp bags, and Walk’n’Dior sneakers in their pop-up store at Pacific Place.

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From 9th to 26th May, the House of Dior is hosting a pop-up dedicated to Dior Oblique creations at Pacific Place.


For the occasion, ABCDior pop-up features a Dior Oblique canvas trunk display. Customers may request the personalization service and have the word, name or initials of their choosing embroidered on the Dior Book Tote and Diorcamp, two emblematic bags with cult followings. Up to three letters can be embroidered to the back of Walk’n’Dior sneakers. This exceptional personalization process offers the perfect opportunity to perpetuate the art and elegance of gifting perfected by Christian Dior himself.


Dior Book Tote


A distillation of virtuoso savoir-faire and an instant VIP favorite, the Dior Book Tote has become a Dior must-have: it requires more than one and a half million stitches to produce and is available in several signature motifs and essential House codes such as the Dior Oblique heritage canvas.


Walk’n’Dior sneakers


For Walk’n’Dior sneakers in Dior Oblique canvas, the made-to-measure experience features embroidery on a two-tone label that is then hand-riveted to the back of the shoe. An exercise in style with varied, seemingly infinite combinations —the right foot doesn’t necessarily need to match the left, and the final look is entirely up to the wearer.

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